Snap Specs Officially Revealed — Price, Specs and Preorders Now Confirmed

Snap’s consumer AR glasses are no longer a rumour or a keynote tease — Specs are real, priced, and available to preorder today. Snap Inc. has officially unveiled SPECS, a wearable computer built into see-through augmented reality glasses, available for pre-order today at SPECS.COM for $2,195 with a $200 refundable deposit, expected to ship this fall in the United States, United Kingdom, and France.

The Price Is Lower Than Expected

Earlier reports had suggested Snap was targeting a price closer to $2,500. The confirmed price of $2,195, with a $200 refundable deposit, makes Specs more than 15 times the price of Snap’s original $130 camera-only Spectacles that debuted in 2016.

What’s Inside

Crafted from high-performance Swiss TR90 polymer, Specs are available in two sizes, with the 47mm model weighing 132 grams and the 52mm model weighing 136 grams, with removable inserts supporting a wide range of prescriptions. The glasses use Snap’s proprietary liquid crystal on silicon display technology, offering a 51-degree field of view and 16 million colours.

Two Snapdragon processors handle the workload — one dedicated to computer vision, the other to running Lenses — with Snap claiming 7-millisecond motion-to-photon latency and up to four hours of mixed-use battery life, with the included charging case providing four additional charges for roughly 20 hours of total use.

A New Hardware Category

Spiegel has positioned Specs as sitting between two existing extremes: more capable than lightweight AI glasses, and more wearable than full headsets, fully standalone with no puck or tether required. By “true AR glasses,” this means glasses that can place virtual objects and interfaces directly into the real world — a significant capability jump compared to HUD glasses like Meta’s Ray-Ban Display, which simply add a small fixed display to the wearer’s view.

Developer Tools Expand Too

Snap has shipped 10 Snap OS updates with more than 40 new features and APIs over the past 18 months, and developers have already published hundreds of Lenses for Specs. A new Native Development Kit now lets developers bring native C and C++ code and libraries into Lens Studio, alongside a full agentic workflow for Lens development with MCP support for AI coding agents.

A Crowded, Pricey Market

Spiegel called Specs “the most capable, most aware and most accessible spatial computer that’s available today,” though IDC research manager Jitesh Ubrani noted the launch comes at a difficult time for premium electronics given rising inflation and consumer caution. Snap shares jumped 8.56% ahead of the keynote, suggesting some investor optimism heading into the reveal.

With Meta, Google, XREAL and VITURE all revealing competing hardware at AWE this same week, Specs now joins one of the most competitive moments the AR glasses market has ever seen — backed by real pricing and a real ship date, rather than a roadmap promise.