Blippar Acquires Plattar to Expand Global AR Commerce Platform

Augmented reality firm Blippar has acquired Plattar, an Australian AR commerce platform, adding a profitable, established business to its portfolio of industry-focused AR products. The deal sees Plattar continue operating as a wholly owned subsidiary, with no disclosed change to day-to-day operations, staffing, or customer-facing product delivery.

Plattar specializes in 3D product configuration and AR commerce, letting brands showcase products interactively across web and mobile. The company has built a strong customer base across retail, property, manufacturing, and e-commerce sectors in Australia and New Zealand, and was already a profitable business heading into the acquisition.

Plattar’s CEO, Rupert Deans, will continue leading the business while also taking on responsibilities across the wider Blippar group. In a statement, Deans framed the move as a natural next step: the same team and customer focus, now backed by a larger global AR platform with international reach.

For Blippar, the acquisition fits a broader pattern. Over the past year, the company has expanded its engineering capacity with a new office in Bangalore, opened a new global headquarters in London, and pursued what it describes as a strategy of building industry-specific AR products rather than one general-purpose platform. Newly appointed Blippar CEO Phillip Walter described Plattar as “highly complementary,” giving the combined company a stronger foundation to deliver practical, scalable AR across global markets.

The move also reflects a wider trend in AR: as more brands look to let customers visualize products before buying — from furniture to architectural materials — commerce-focused AR tools like Plattar’s are becoming a more concrete, revenue-generating use case than some of the more experimental corners of the industry.

Financial terms of the acquisition were not disclosed.